West Berkshire Council

Public Health Blog

News and updates from West Berkshire Council's Public Health Team

Keeping you updated on health and wellbeing issues in West Berkshire, plus health improvement services and campaigns across the council and district. 

Our Public Health and Wellbeing Team is committed to reducing local health inequalities and supporting vulnerable groups. You can contact us or visit our Public Health page for more information.



Take Part in Dry January 2017!

Written on: 30-12-2016

Dry January 2017 Buddy up and beat the booze graphic

The Alcohol Harm Reduction Partnership is a newly established partnership which exists to reduce alcohol related harm in West Berkshire. It's a multi-agency partnership that, as a subgroup of the Health and Wellbeing Board will coordinate the development of an alcohol strategy and detailed action plan to address the priority of reducing alcohol related harm in the district.

Dry January is a national campaign championed by Alcohol Concern and Public Health England which asks people to consider giving up alcohol for the month of January.

Alcohol is one of the three biggest lifestyle risk factors for disease and death in the UK, after smoking and obesity. Deaths from liver disease have reached record levels, rising by 20 per cent in a decade. Research has shown that cutting out alcohol for a month can make significant health and behavioural differences.

Graham Jones, West Berkshire's Executive Member for Public Health and Wellbeing said, "Cutting out alcohol for a month can help people re-evaluate their drinking habits long term. It can be tough to break habits though so this year's Dry January campaign is suggesting that groups of friends take part together and give each other the valuable support needed to make the change.  New research has shown Dry January to be an effective route to changing behaviour with  65 per cent of participants making a positive change to their drinking habits by drinking less, or cutting alcohol out completely. In addition, people cutting out booze for 31 days enjoy the benefits of sleeping better, gaining more energy and clearer skin plus saving cash. That's a great return for a month long investment and working together with friends and family is a great way to make this happen."

Sign up at www.dryjanuary.org.uk to get extra support in the form of regular emails with tips, help and advice, and people can share their experience and ideas via social media.

The Dry January website  has lots of ideas and suggestions to help people through the month, such as delicious mocktail recipes. They can also see just how much calories and cash they are saving by using the calculator.

People don't need to fundraise to take part in Dry January, although they are welcome to raise sponsorship money to help Alcohol Concern.

For more information email info@dryjanuary.org.uk, call 020 7566 9800 or visit the Dry January website.

Further information

Anyone who is worried about their drinking habits can get support and advice from their local GP surgery or contact Swanswell Drug and Alcohol Recovery Service.

Swanswell provide information on staying safe on a night out and drinking safely to reduce risks.

Why do we need to take Flu seriously?

Written on: 1-12-2016

Virtually everyone is susceptible to contracting flu (or influenza) as they go about their daily lives during the flu season.  Flu is a respiratory disease that is very contagious which is why it is important for everyone to take preventative measures to stop it taking hold.  Healthy people and people with a health condition alike can get very sick from the flu and also spread it to others.

Flu is not a stomach or intestinal disease and it is not a cold.

The symptoms of flu can include fever, cough, sore throat, runny or stuffy nose, muscle or body aches, headaches, fatigue, sinus and ear infections. The effect of flu on most people is an illness from which they will recover in less than two weeks without the need for medical intervention.  It's important to consider not taking antibiotics if not absolutely necessary.   

Some people develop complications from flu of the upper and lower respiratory tract: nasal passages, throat and lungs.  Further serious complications from flu include sepsis, pneumonia, inflammation of the heart (myocarditis), brain (encephalitis) and muscle tissues (myositis, rhabdomyolysis), and multi-organ failure.

If you contract flu, at a minimum, you will need time off school or work to recover and minimize spread to other people.  At the extreme, you may have to go to hospital and serious complications may lead to death. 

This is why we have to take flu seriously.


Flu is seasonal

There's no getting away from it, flu comes round every year.  There is no defining trigger for flu though colder weather and reduced light conditions are two attributable reasons.  The flu season typically starts in October and peaks between December and February. So far this year, flu cases have been low.


Flu is a viral disease

Every year the flu virus mutates so the vaccination given each year is adapted to be most effective against the predicted current year's viruses.  For this reason, people need to repeat their flu vaccination annually. Because flu viruses evolve so quickly, last year's vaccine may not protect you from this year's viruses. After vaccination, your immune system produces antibodies that should protect you from the vaccine viruses.


Flu is contagious

People with flu can spread it to others from up to about 6 feet/1.8 metres away. Most experts think that flu viruses are spread mainly by droplets made when people with flu cough, sneeze or talk. These microscopic droplets can land in the mouths or noses of people who are nearby or can be inhaled into the lungs. It is also possible to become infected with flu by touching a surface or object that has the flu virus on it and then touching the mouth or nose.

You can pass flu to others before you become unwell, as well as while you are unwell, and in fact up to seven days after you become unwell if you are an adult and even longer if you are a child.  Furthermore, you can be infected with the virus, not have any symptoms and still spread it to others.


How well will flu vaccines work this season?

The effectiveness of the flu vaccine can vary from year-to-year among different age and risk groups and even by vaccine type.

In part, the effectiveness of the vaccine depends on the match between the vaccine virus/es used to produce the vaccine and the circulating viruses in the season.

It is not possible to predict exactly what viruses will be predominant during the upcoming season but the circulating viruses are monitored throughout the year to produce the best possible match of vaccine.

The seasonal flu vaccine protects against the flu viruses that research indicates will be most common during the upcoming season. Traditional flu vaccines (called "trivalent" vaccines) are made to protect against three flu viruses; an influenza A (H1N1) virus, an influenza A (H3N2) virus, and an influenza B virus. There are also flu vaccines made to protect against four flu viruses (called "quadrivalent" vaccines). These vaccines protect against the same viruses as the trivalent vaccine and an additional B virus.


Why vaccinate?

For most people, getting vaccinated  every year provides the best protection against flu throughout the flu season. It is important to get a flu vaccination every season, even if you got vaccinated the season before and the viruses in the vaccine have not changed for the current season.

Flu vaccines cause antibodies to develop in the body about two weeks after vaccination.

The vaccine is inert and therefore cannot give you flu.


How long does a flu vaccine protect against Flu?

When most healthy people with 'regular' immune systems have a flu vaccine, their bodies produce antibodies that help with protection throughout the flu season, even as antibody levels decline over time.

Older people and others with weakened immune systems may not generate the same amount of antibodies after vaccination; furthermore, their antibody levels may drop more quickly when compared to young, healthy people.

The body's immunity to influenza viruses built up either through natural infection or vaccination declines over time. The decline in antibodies is influenced by several factors, including the antigen used in the vaccine, the age of the person being vaccinated, and the person's general health.


The Flu vaccine is not 100% guaranteed to stop you getting flu

Antibodies made in response to a vaccination with one flu virus can sometimes provide protection against different but related viruses.

A less than ideal match of vaccine to the circulating viruses in a flu season may result in reduced vaccine effectiveness, but it can still provide some protection against flu illness.

Flu vaccines contain three or four flu viruses (depending on the type of vaccine you receive) so even when there is a less than ideal match or lower effectiveness against one virus, the vaccine may protect against the other viruses.

You may be exposed to a flu virus shortly before getting vaccinated or during the two week period that it takes the body to gain protection from the flu vaccine. This exposure time, therefore, may result in you becoming ill with flu before the vaccine has had sufficient time to protect you.  This may be why some people wonder if the vaccine has done more harm than good. 

There are incidents where people get infected with a flu virus even when the flu vaccine they have had is a perfect match.

In summary, there are a number of factors that can help or hinder the effectiveness of flu vaccines. Your health and your age can affect vaccine effectiveness and or your ability to fight off contracting flu. In broad terms, a flu vaccine works best among healthy younger adults and older children. Some older people and people with certain chronic illnesses may develop less immunity after vaccination.

Flu vaccination is not a cure all, but it is considered the best protection against flu infection for most people.


What to do to protect yourself and your loved ones from flu this season

Have a flu vaccine and encourage your loved ones to get vaccinated, take everyday preventative measures such as staying away from sick people and wash your hands regularly to reduce the spread of germs. If you are sick with flu, stay home from work or school to rest and recover as quickly as possible and to prevent spreading flu to others.

Vaccination is important for a wide range of people including:

  • those who work with the public (mainly because of repeated exposure to possible infected people)
  • children in schools (mainly because of repeated exposure to possible infected people)
  • very overweight people (more likely to have complications from flu)
  • are 65 years of age or over  (general health decline)
  • are pregnant  (could cause complications for the unborn child)
  • have certain medical conditions (more likely to have complications from flu)
  • are living in a long-stay residential care home or other long-stay care facility (because you may be more prone to catching flu from other people in the group care setting and because your immune system may be weakened)
  • if you are a carer (because you may be exposed to people with weakened immune systems and you may pass on flu if you have it - see "Flu is contagious" above)


The NHS targets key groups of susceptible people to have a flu vaccine.

Not everyone described in the categories above would necessarily contract flu but we have to deploy protective measures to avoid flu taking hold.


Flu Vaccine for children

The vaccine is a simple nasal spray which takes less than one minute to administer.  This year the flu vaccine will be offered to all children over the age of six months with a long-term health condition, all children aged two, three and four on 31 August 2016 and to children in school years one, two and three.


General prevention

For all people, lifestyle choices play an important part in our likelihood of contracting flu.  So wherever possible, we should look after our physical and mental wellbeing by incorporating physical exercise and a healthy, balanced diet into our everyday lives. See the Public Health and Wellbeing homepage about local initiatives to help you maintain good health and wellbeing. 



Preventing spread of flu to others

To avoid spreading flu, people should stay away from sick people and stay at home if sick themselves. It is important to wash hands often with soap and water or, if not available, an alcohol-based hand rub. Hygiene in the home, at work and at school is important.


In summary, to help prevent spread of flu:


  • Avoid close contact with sick people,
  • Stay at home when sick
  • Cover your mouth and nose when coughing or sneezing
  • Wash your hands regularly
  • Try to avoid touching your eyes, nose or mouth if you have been infected.
  • Maintain good health habits such as cleaning surfaces regularly at home, work, school, etc, especially when someone is ill. Get plenty of sleep, be physically active, manage your stress, drink plenty of fluids, and eat nutritious food.


Protecting staff from contracting flu

Public Health transferred from the NHS into local authorities in April 2013 under the mandate of the Health and Social Care Act 2012 giving each local authority a duty to improve the health of the people in its area through primary, secondary and tertiary prevention messages and measures.  One such primary prevention measure is to promote the national flu campaign locally and provide a flu vaccine to front-line and business critical staff within the council. 


Public Health encourages other employers to offer workplace health measures including offering relevant staff a flu vaccine.



In conclusion ...

Avoid getting flu.  The single best way to protect against the flu is to get vaccinated early in every flu season.  Flu Vaccinations in West Berkshire 2016 tells you about NHS eligibility and chemists where you can vaccinated locally.  Good general, mental and physical health are also essential protective measures.




It's Fun 2B Fit and Healthy in West Berkshire!

Written on: 14-12-2015

Fun2BFit and Healthy logo

Public Health and Wellbeing has joined with Children's Centres across West Berkshire to develop a new healthy lifestyles scheme called Fun 2B Fit and Healthy for children aged 0-5 years old and their families. The scheme was launched on 16 November 2015 in all the Children's Centres in the district with free fruit for the children, vegetable printing and other activities. In , Councillors Dominic Boeck and Lynne Doherty met parents and found out about the project.

Fun 2B Fit and Healthy is based around the following 4 key healthy lifestyle messages:

  1. Be Active every day
  2. Drink water every day
  3. Eat fruit and vegetables every day
  4. Turn off the tech

These messages are intended to encourage children from a young age to adopt healthy lifestyles to promote the foundation for a long and healthy life.

Fun 2B Fit and Healthy includes a number of activities such as incorporating physical activity into Stay, Play and Learn sessions plus fun games to encourage children to try new fruit and vegetables.

Every child who attends a West Berkshire Children's Centre can earn stickers by demonstrating that they are taking on board one or more of the four messages.  The stickers can put in their Fun 2B Fit and Healthy passport and will add up to earning a Fun 2B Fit and Healthy water bottle on completion.

Children's Centres in , ,  and  are also planning to run the healthy eating course, HEY, which will help families to develop more skills to make healthy eating choices. Thatcham - Lower Way Children's Centre is running healthy walks which are open to everyone.

There are many different and interesting activities happening in all of West Berkshire's Children's Centres so why not go along to a centre near you to find out .more!

To give us your comments, please contact Public Health and Wellbeing




Carers' Rights

Overview of Carers' Rights and support.

Written on: 30-11-2015

Carers' Rights

We have just had Carers' Rights Day on the 20th November, which is an annual national day aimed at raising awareness among unpaid Carers and Carers receiving a Carers' Allowance of their rights and their entitlement to support.

Are you a Carer or do you know someone who is a Carer? 

A Carer is anyone who is providing regular health and or wellbeing support to another person or persons - whether a partner, child, other relative or friend who has an illness or a disability, a mental health problem or an addiction - so that they can live more independently. 

West Berkshire Council recognizes the value of all the many and various contributions that Carers make to the lives of others and that they very often have other responsibilities to manage such as earning a living and looking after their families.  It is, therefore, vital that Carers need to take time to nurture their own health and wellbeing needs.  Carers' physical and emotional health was the theme for this year's Carers Rights Day pdf icon Ten Tips for Carers [1Mb]

Seasonal Flu 2015

Carers can get a free flu vaccine from the NHS via their GP or a local pharmacy so that they can protect themselves and the people for whom they care against getting flu. Further information at NHS Choices.  If the GP or pharmacy is not aware of a person being a Carer then the Carer would need to outline their caring role.  There may be circumstances where a Carer may not be able to access a free flu vaccine in this way, in which case you can contact Berkshire Carers who may be able to advocate on your behalf or contact Public Health and Wellbeing at West Berkshire Council.



Run England

Written on: 19-10-2015

Hello from the Coordinator of the Run England Scheme in West Berkshire.

Did you know that Public Health and Wellbeing have set up and manage five weekly running groups at Thatcham, Newbury College, Newbury Racecourse and Park House School?

Our runners have a great deal of fun, making new friends and getting to know the local area. The beginners' running sessions are not only an ideal way to improve fitness, they are a great opportunity to meet new people and enjoy the outdoors. The weekly sessions are fun, friendly and free of charge. 

Dedicated and committed individuals, our qualified coaches are on hand at each session to offer advice, support, feedback and to help you progress whilst you learn to adopt the best techniques for success. 

We are committed to supporting our coaches to improve their knowledge in order to provide a quality running experience. The latest training is a guide and visually impaired running workshop which takes place on 1st November. Following this, our coaches will be able to offer full support for deaf and visually impaired runners, making our groups more accessible.

We welcome new runners, whether you're a complete beginner or you have been inactive for a while and want to set yourself a new goal, come along and join us we are sure you'll be glad you did - the only requirement is to wear comfortable clothing, turn up and join in.

Here is a testimonial from one of our runners  -

"Running with the Wednesday group is really good fun.  Nobody is under pressure  to do more than they are capable of, and I know that not everybody loves running, but for me, I love the way it makes me feel - both physically and mentally.  I have so much energy now that I run and it's a great way to let off steam!

At my age (70) I know I'm racing against the clock, and running with people younger than me, but it offers me a way to challenge myself. Why don't you come along, you can only benefit by joining our group."


Who To Contact

Contact details for West Berkshire's Public Health and Wellbeing Team

01635 519973