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Welcome Back Business Grants

£1,000 - £10,000 grants to help businesses drive footfall this summer

Welcome Back Business Grants - image
Welcome Back Business Grants - image

As high streets and shopping areas across West Berkshire reopen this summer in line with the National Roadmap, West Berkshire Council has decided to make £140,000 available in grants to local businesses to help drive footfall, celebrate reopening and support our visitor economy.

Businesses can bid for grants of £1,000 - £10,000 in order to pay for temporary changes or host celebratory events that will allow them to welcome additional visitors and encourage new footfall.

How is this related to the Welcome Back Fund for high streets?

This grant scheme is funded directly by West Berkshire Council and it operates in parallel but separately to the Government's Welcome Back Fund for high streets, which does not permit direct grants to businesses.

Read about the Government / EU Welcome Back Fund here

What will the grants fund?

The funding can be used to pay for temporary changes that will allow businesses to welcome more guests as they reopen, or on event activities that will drive footfall. Some examples include:

  • rent or purchase of temporary additional seating, tables, gazebos, marquees and lighting to enable the use of additional indoor or outdoor space and make it more accessible
  • event activities, such as hiring equipment or space to host celebratory events
  • technological adaptions such as apps for bookings/orders

How do we apply?

To apply you will need to fill out the application form below, giving details of how you propose to spend the money and what impact the activities will have. Applications will be reviewed by a panel, with preference for proposals which can clearly evidence their impact, are deliverable, and have some funding commitment from the applicant.

doc icon Welcome Back Business Grants application form [76kb]  

Please return completed forms to economicdevelopment@westberks.gov.uk by 21 June 2021; we will review and respond to applications on a rolling basis, and at the latest by 2 July.


Watch our 40-minute recording from 9 June

On Wednesday 9 June we held a webinar with a group of 38 local businesses to discuss and answer questions around the Welcome Back Business Grants. 

We gave an overview of the purpose of the scheme, the essential and desirable eligibility criteria, and gave some examples of different bids. There were a lot of useful questions asked, and some clarity provided on who can apply. 

Click here to watch the recorded webinar on Youtube, with key information on slides