West Berkshire Council

Welcome Back Business Grants

£1,000 - £10,000 grants to help businesses drive footfall this summer

Welcome Back Business Grants - image
Welcome Back Business Grants - image

The Welcome Back Business Grant scheme is a fund from West Berkshire Council to support our high streets, shopping areas and visitor economy to re-open successfully this summer. We offered businesses the chance to bid for grants of £1,000 - £10,000 to help pay for physical changes or events that will allow them to welcome additional visitors and encourage new footfall.

The scheme closed for applications on 21 June 2021.

After receiving a huge amount of interest and proposals from across the district, we have been able to offer grant funding to 26 local businesses, for a total value of £112,852.

The successful proposals range from new market stalls and expansions of markets, to new seating areas for customers, to a series of open day events and workshops. See the full list below with links to their websites.

Successful applications

Below is a list of the 26 local businesses who successfully applied for the Welcome Back Business Grant and have a funding agreement in place with us to help deliver their proposal. We can't wait to see these take shape and the positive impact they will have on our local visitor economy. 

Little Yum Factory

  • New artisan food stall market at Newbury Market on Saturdays (Newbury)

The Old London Apprentice

Weavers Walk Coffee Shop 

  • Dedicated outdoor seating area (Newbury)

Crepe O'clock 

  • New outdoor seating area (Newbury)

The Granary Room 

  • Covered outdoor seating area (Tilehurst)

The Dolphin 

  • Crazy golf and food festival events in Newbury town centre from 13-15 August and 18-19 August (Newbury)

The Pot Kiln 

  • Undercover garden facilities (Frilsham)

Ibex Inn 

  • Pop-up stall hosting local suppliers opening on 21 August (Chaddleworth)

Jaipur Cuisine 

  • Themed event and live music 28 August (Newbury)

Enbourne and Dawson Equestrian Centres 

  • Combined equestrian open day on 30 August (Hampstead Marshall)

Great Grooms 

  • Two week long antiques, art and design exhibition from 30 August (Hungerford)

Hall Place Equestrian 

  • Equestrian open day and show event on 30 August (Tilehurst)

The Coach and Horses 

  • Community Festival 3-4 September (Midgham)

The Globe 

  • Pub trail across 13 town centre venues starting 3 September (Newbury)

The Cross Keys 

  • Evening event activities, including cinema and comedy. First event on 4 September (Newbury) 

Vici Language Acadamy 

  • Foreign language festival with classes and taster sessions on 4 September (Newbury)

Jade Bailey Interiors 

  • Series of local art and design events and workshops across Hungerford (Hungerford)
  • Makers Market: 4 September
  • Workshops: 9 September, 30 September
  • Wedding Fair: 7 November
  • Living Advent Calendar: whole of December

Denis Coakley Racing 

  • Equestrian open day and racehorse show on 12 September (West Ilsley)

BST Fitness 

  • Gazebo to host physical awareness days and free classes (Newbury)

Fink Street Food 

  • Socail enterprise food truck launch event (Newbury)

Bas Books & Home 

  • Three 'Welcome back' open day events (Newbury)

Montagues Hair Design 

  • Re-launch welcome back event (Hungerford)

Squeegee & Ink 

  • Market stall live-printing t-shirts at festivals and events (district wide)

Best Buds Florist  

  • Gazebo and wedding arch to attend markets and events (Thatcham)

The Five Bells

  • Expansion of weekly artisan market to welcome new traders (Wickham)

How is this related to the Welcome Back Fund for high streets?

This grant scheme is funded directly by West Berkshire Council and it operates in parallel but separately to the Government's Welcome Back Fund for high streets, which does not permit direct grants to businesses.

Read about the Government / EU Welcome Back Fund here

What will the grants fund?

The funding can be used to pay for temporary changes that will allow businesses to welcome more guests as they reopen, or on event activities that will drive footfall. Some examples include:

  • rent or purchase of temporary additional seating, tables, gazebos, marquees and lighting to enable the use of additional indoor or outdoor space and make it more accessible
  • event activities, such as hiring equipment or space to host celebratory events
  • technological adaptations such as apps for bookings/orders

If you have any questions regarding this scheme, please email us at economicdevelopment@westberks.gov.uk 


Watch our 40-minute recording from 9 June

On Wednesday 9 June we held a webinar with a group of 38 local businesses to discuss and answer questions around the Welcome Back Business Grants. 

We gave an overview of the purpose of the scheme, the essential and desirable eligibility criteria, and gave some examples of different bids. There were a lot of useful questions asked, and some clarity provided on who can apply. 

Click here to watch the recorded webinar on Youtube, with key information on slides