West Berkshire Council

Don't fall for Valentine's Day Scams

Online romance scams are increasing in RG postcodes

2019 STOCK SHOT Heart Symbol on laptop computer screen

Issued on: 11 February 2019


There have been 29 reported cases from January to December last year with a collective loss to victims of £215, 546.  

The Public Protection Partnership (PPP) is working with Citizens Advice in communities across West Berkshire, Wokingham Borough and Bracknell Forest, to raise the awareness of scams like these. Their Trading Standards service is highlighting the following scam clues to look out for this Valentine's Day.

Clue 1  Scammers typically create a fake online profile designed to lure their victims in. Clues for spotting a fake profile include:

  • their picture does not match their personal profile description
  • the partner they are looking for is much older than them
  • their personal messages do not reflect their profile educational achievements
  • the type of relationship they are looking for is wide and varied


Clue 2  The scammer will typically express strong emotions for the victim in a relatively short period of time and will suggest the relationship is moved away from the website to a more private channel, such as phone, email or instant messaging. The scammer will also go to great lengths to gain the victim's interest and trust, showering them with loving words, sharing 'personal information' and even sending them gifts. 


Clue 3  Once the scammer has gained their victim's trust they will ask the victim for money, gifts and even their bank and credit card details. The scammer will claim that they need money for any of the following:

  • an ill relative
  • an operation for themselves
  • they have been mugged and need cash to tide them over
  • a business failure
  • to visit the victim but need help with the fare

Cllr Iain McCracken, Chairman of the Joint Public Protection Committee, explained:

"Valentine's Day is a good opportunity to raise awareness and take a stand against the crimes and predatory practices which affect thousands of people. Scammers are increasingly taking advantage of people looking for romantic partners, often via dating websites, apps or social media, by pretending to be prospective companions. They play on emotional triggers to persuade their victim to provide money, gifts or personal details, often at great cost, both financial and emotional, to their victims."

Lynn Collie, Research and Campaigns Coordinator, Citizens Advice West Berkshire, said:

"We encourage members of the public who have been a victim of a romance scam, or are concerned about someone you feel may be a victim of a scam, especially a vulnerable person, to contact Citizens Advice Consumer Service on to 03454 04 05 06 at or the PPP Trading Standards service on 01635 519930 or email tsadvice@westberks.gov.uk."