West Berkshire Council

Economic Development Strategy

Our ambitious plans to support the West Berkshire economy

Economic Development Strategy

West Berkshire's local economy has long been strong and resilient with a high number of businesses representing a diverse range of industries, a well-qualified workforce and an excellent natural environment. Our local pdf icon Economic Development Strategy 2020-2023 [11Mb], which was drafted in 2019 and adopted in early 2020, reflected on this position of strength and sought to ensure that more local people were able to take advantage of the opportunities our district has to offer.

However, like in other areas, West Berkshire has faced various challenges to local economic recovery and renewal following the Covid-19 pandemic. So in 2021, we looked at the previous strategy and considered whether the actions it contained were still relevant in the current climate. We concluded that some are long term and remain relevant, others will need to be reviewed in the light of the new post-Covid and post-EU exit environment we are facing and more still will need to be created as we look to get our local economy back on track.

On 10 June 2021, we adopted the pdf icon EDS Refresh 2021 [10Mb] document, along with a high level pdf icon Delivery Plan 2021 [5Mb] setting out short-, medium- and long-term/ongoing actions. 

For both the 2020 Strategy and the 2021 Refresh, working to the 2036 West Berkshire Vision, the Council Strategy theme of 'open for business' and aligning with Thames Valley Berkshire Local Enterprise Partnership (LEP) strategies, we developed actions in the four areas seen to have the most relevance locally. These are:

  1. People - good jobs and greater earning power for all in West Berkshire
  2. Places - creating prosperous communities across West Berkshire
  3. Infrastructure - future-proofing West Berkshire's infrastructure
  4. Business Environment - making West Berkshire the best place to start a grow a business

In the coming months and years, as the lasting effects of the pandemic become clearer, we intend to work with our partners, including businesses, the Thames Valley Berkshire LEP and other stakeholders to restore what we have lost, build on what we have gained and to galvanise West Berkshire's position as a great place to live, work and do business.

 

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