West Berkshire Council

Start date: 2020-09-09
End date: 2020-10-20
Results: 2020-11-30

[ARCHIVED] Draft Development Brief for the London Road Industrial Estate (LRIE)

We'd like your views on our draft development brief for the LRIE

This consultation is closed.


Regeneration of the London Road Industrial Estate has been a long-held ambition for the council and in December, we commissioned pdf icon a Draft Development Brief [9Mb] from independent consultants, Avison Young on the potential for redevelopment. The report found that regeneration remains a viable prospect and put forward possible options for redeveloping the area. In coming up with the proposals Avison Young spoke to existing businesses on the site, and other local stakeholders.

As well as meeting a commitment made in the Council Strategy 2019-2023, regeneration also supports a wider regional effort to create more opportunities for businesses looking to move into the area as well as providing space for start-ups looking to get off the ground. A recent study by the Thames Valley Berkshire Local Enterprise Partnership identified a need for more affordable innovation spaces within town centres in Berkshire, and regeneration of the London Road Industrial Estate will help fulfil this need.

Although regeneration of the London Road Industrial Estate has been discussed for some time, it will also now support our pdf icon Covid-19 Recovery Strategy [893kb] to help the district bounce back after a difficult few months. A priority within the strategy is to protect and maintain the economic success of West Berkshire, and this includes taking advantages of new opportunities as different markets emerge. As the redevelopment proceeds, we will be making sure that the area meets future needs in the town.

Why we want your views

The Avison Young pdf icon Draft Development Brief [9Mb] is an important document and where the council as a landowner wants to understand how the community views this area of Newbury. The Draft Development Brief includes:

  • Transportation advice prepared by Aecom
  • Environmental considerations prepared by Avison Young's Environmental Planning Team
  • Market/delivery advice from Avison Young's Planning, Development and Regeneration Team

Future detailed development proposals would be subject to any updated policy, planning guidance and material considerations relevant at the time of application.

Redeveloping the London Road Industrial Estate gives us the following opportunities to:

  • Consolidate employment land across the site to provide purpose-built, high quality modern accommodation to meet occupier needs and attract new businesses to Newbury
  • Help meet housing needs through the creation of a new residential neighbourhood accommodating a mix of unit sizes and types
  • Greatly enhance the character of the area, creating high quality architecture befitting of the site's location as a gateway to Newbury Town Centre, and enhancing the relationship with its surroundings, including Victoria Park and the River Kennet
  • Increase permeability through the site to better connect the Town Centre with communities to the north

What happens next?

The initial Draft Development Brief was discussed at the Executive meeting on Thursday, 3 September 2020, where it was agreed that a public consultation should be launched.

A public event was hosted by Avison Young on 8 October 2020, which received interest from a good number of residents and interested parties, and an additional virtual public session was held on 4 November 2020. You can view these recordings on our Youtube channel.

The findings of this consultation process will be appropriately reflected in a revised Draft Development Brief to be submitted to Executive meeting on Thursday, 19 November 2020. Following this we will publish the results on this page and in the local media.

As the redevelopment of the area will take many years, the London Road Industrial Estate Development Brief will need to adapt to changing economic and planning circumstances and will therefore remain a flexible document to reflect the needs of the district.

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