West Berkshire Council

Newbury climbs the 'Digital Influence' index

Report recognises good online presence from local shops and businesses

2018 - Northbrook Street

Newbury has been singled out as a 'winner' on the Digital Influence index.

The Index, compiled by Maybe, measures the digital influence of towns and cities using data such as the size of their digital audience, their message volume and the level of social media engagement among high street businesses.

In the last month alone, Newbury has made a significant jump up the index, thanks largely to the fact that 64% of its local businesses are active on social media as well as a rise in the number of independent shops in the town using platforms such as Facebook and Instagram to engage effectively with customers.

This announcement is the latest of a number of positive stories about West Berkshire's digital capabilities in recent weeks. It follows ThinkBroadband's findings that the area has the best rural broadband in the country and TechNation's report which stated that Newbury is the top tech town in the UK. 

James Fredrickson, West Berkshire Council's Executive Member for Economic Development, said:

'It's fantastic to see even more good news about West Berkshire's digital performance. 

'This proves once again that this area has a strong digital presence and the technology our businesses need to succeed. We are determined to build on this even further so that that the benefits of investing in West Berkshire are greater still.  

'Newbury is fast becoming the tech powerhouse of the South East and we as a council will do all we can to ensure that our businesses can compete both nationally and internationally. We are open for business.'

Polly Barnfield OBE, CEO and founder of Maybe, said:

'We see a clear link between digital activity and physical footfall. Shoppers increasingly start their journey online.

'Every town and city in the UK is a sum of its digital parts. From what we see, it's key that businesses become more pro-active on social media. That is frequently the start of their digital journey.'