West Berkshire Council

Trading Standards - Advice for Businesses

Advice and support for businesses in West Berkshire and Wokingham on complying with Trading Standards and consumer legislation

Guidance on many topics of interest to businesses in West Berkshire and Wokingham are already available online - we've collected these below for your convenience.  If you can't find what you're looking for, get in touch with us.


Animal Health

Guidance is available from the Gov.uk website about:

Our website has further information on:

Buy With Confidence (BWC)

Our Buy With Confidence scheme promotes businesses that have been checked by trading standards professionals to give peace of mind to consumers.  You can apply to become an approved trader under the scheme.


Advice and guidance on many topics is available from the Food Standards Agency (FSA).
You can search the FSA website for guidance notes relating to specific legislation or regulations related to an extensive range of food-related themes. 

Additionally, the FSA site provides helpful resources on:

The Gov.uk website provides information on:

You may find the guidance from the Business Companion website on labelling for greengrocers useful.
We also produce a pdf icon Herbal Medicines and Health Foods guide. [242kb] 


You can apply for many licenses available from West Berkshire Council online.

Information on licenses issued specifically by Trading Standards:


There's a comprehensive range of in-depth guides available on many elements of safety advice for businesses on the Business Companion website. 
Their guides include advice product safety in relation to alcohol/tobacco, clothing, cosmetic products, electrical goods, fireworks, jewellery, rented accommodation, toys, vehicles and more.
There's also a quick guide on product safety and unsafe goods available.

Intellectual Property and Counterfeiting 

The Business Companion website provides guidance on intellectual property.

Support With Confidence (SWC)

Apply to become an approved Care Provider under our Support with Confidence Scheme

Underage Sales

The Business Companion website provides a useful guide for retailers about underage sales, and also provides a  guide to help prevent the sale of alcohol to underage people.

If you suspect or observe what you believe is a sale of an item to someone that's underage, please report it to us.

Weights and Measures

We provide verification, inspection and test of weighing and measuring equipment charged at ¬£59.50 per hour.  Please contact us if you'd like to arrange an appointment.


Who To Contact

Information and advice for businesses from West Berkshire and Wokingham's Trading Standards Service

01635 519930