West Berkshire Council

Seeing through the eyes of your users

How your colleagues see things probably isn't the same as your users

Making your digital services and information accessible to all is important. This includes everything from opening up the language so it's understandable by as many people as possible, to designing your forms and templates so they work with screen readers and other accessibility aids.

Something more fundamental than this that affects almost everyone is the size of screen they use, and yet it can often be overlooked. Most websites now use responsive design or even better RESS which is great, but it's important to check how each service or page looks using different screen sizes.

Sometimes colleagues don't understand this, but it's easy to demonstrate the stark contrast between the two groups by comparing screen resolutions. So based on Google Analytics from the whole of 2016 here's how users view the internet:

 

1.768x102426.41%
2.360x64018.57%
3.375x66718.19%
4.320x56817.34%
5.414x7362.77%

 
and here's how colleagues see the internet
 

1.1280x102471.29%
2.1024x8194.81%
3.1366x7683.64%
4.1440x9603.59%
5.1440x9003.57%

 

so when building a service or designing content, to make sure it's accessible to all, remember to see through the eyes, or to be more exact the screens of you users.